To engage the audience in an olfactory experience that taps into a niche memory, connecting them to the brand.
Inspired by the whims of traveling the world after two years of confinement during the pandemic, the impulse to visit different parts of the world was even more intense. Encapsulating this desire into a unique scent, I have designed Voyage- a luxury perfume brand that connects the wearer with the distinct scent of the city he/she picks.
The branding explores the various possibilities that one can think of when establishing an iconic perfume brand that everyone would want to be a part of and gain the user experience.
LOGO DEVELOPMENT
The logo of the brand incorporates minimalism, merging it with Art Deco sensibilities and an inlay of iconism. The idea was to capture all the alphabets in the name of the brand and juxtapose it against one monogram that exudes the brand’s vibe the most.
STORE DESIGN
Inspired by the world map, Voyage’s store layout captures the essence of traveling across the world in the literal sense.
The layout offers spatial value to each display with enough space to breathe and focuses on providing a new take on minimalism.
BRANDING
The bio-based, fully compostable packaging includes a stark color palette that imbibes an eye-catching effect on the viewer through Voyage’s shopping bag that personifies luxury through its dynamic presence.
The outer box has a distinct color palette for each fragrance. The label consists of the logo, the name of the perfume, and the collection it belongs to. The bottle is shaped geometrically, adding a sense of iconism to the brand’s identity.
THE VISITING CARD
With a penchant for notorious creative details, the visiting card has been designed with the catchy tagline of the brand along with a QR code that can be scanned by the user to gain an immersive experience in their virtual store.